HOUSEFLOW
Houseflow is an all-in-one solution for efficient communication with the housemates and smart grocery management. Minimize food waste, and efficient use of groceries.
CHALLENGE
How might we track groceries and avoid duplicate purchases?
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How might we make it easier for housemates to share important information and reminders without any miscommunication?
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Providing a platform for housemates to easily communicate schedules, and availability.
GOALS
Reducing miscommunication and conflicts by making sure everyone is informed about each other’s schedules and preferences.
Extensive research was conducted to understand the pain points and needs of potential users:
RESEARCH
Pew Research Center Data: Indicates that a majority of Americans believe technology has significantly improved household communication, highlighting the potential impact of a solution like Houseflow.
Hochschule Fulda University Case Study: Identified that one of the primary causes of food wastage is the 'expiration date', emphasizing the importance of effective grocery tracking.
USER SURVEY
60% people struggle to align schedules
70% people doesn’t keep a track of their groceries which leads to food wastage
94% people forget what to buy from the grocery store without a list
USER INTERVIEW
“Someone ate my leftovers because half of the time I couldn’t inform them it’s mine.”
👩🏻🦰
“We always forget one or the other thing while buying groceries.”
👱🏻♂️
🧑🏼🦱
“It is hard to communicate with everyone regularly but with the an app I can just leave a message.”
PAIN POINTS
AFFINITY DIAGRAM
USER NEEDS
USER PERSONA
PERSONALITY
Introvert and Friendly
Tech-savvy
Can be forgetful at times
Weak communication skills
FRUSTRATION
Difficulty coordinating chores and errands with roommates due to missed messages
Frequent grocery waste due to forgetting what’s in the fridge
Frustrating communication about bills and expenses
GOALS
Reduce the waste of groceries
Better communication
Wants to save money by planning the grocery list
Simplified co-living
USER TESTING
Before
After
Added a reminder icon, emojis to react and a reply option. Housemates can reply to the post directly and give a reaction with the help of emojis. Reminder icon allows them to view all the upcoming events to ensure you don't miss anything important.
Before
After
Some users suggested that the inventory page should come first and then the grocery list page. Added a scanner option to scan the bill to update the inventory.
FINAL DESIGN
Build Your Crew: Add Your Roommates
Stay in the Loop: Real-Time Updates from roommates
Stay Alert: Upcoming Events Just a Click Away
Today’s To-Dos: Your Daily Tasks at a Glance
Busy? Swap Tasks with a Tap
Stay Aligned: The Whole Household’s Plan in One View
What’s stocked: Check Your Inventory in Seconds
Buy smart: Your Inventory Keeps You from Overbuying
Shop together: Build a Shared Grocery List